In return, they are guaranteed a price for their coffee beans that provides a fair wage for their labor. ![]() Five years later, Starbucks had only managed to increase the Fair Trade percentage of their coffee sales to 6%.įair Trade is important in the discussion of environmental responsibility because coffee growers who are certified with the Fair Trade label have made a commitment to using environmentally friendly and sustainable growing methods, despite the fact that those methods yield less coffee per acre. By contrast, Green Mountain's largest competitor in the specialty coffee business, Starbucks, called itself Fair Trade friendly in 2001, when only 1% of the coffees that the company bought were Fair Trade certified. Currently, Green Mountain offers 45 different Fair Trade certified coffees, accounting for over 20% of their sales. In addition to their commitment to organically grown coffee, Green Mountain supports sustainable coffee production methods as a member of Fair Trade associations. The company's production plant has been certified organic since 1997, and they remain committed to offering high quality, completely organically grown coffee as a major part of their offerings. In fact, Green Mountain has been named one of the Top 100 Most Socially Conscious Corporations by Business, Inc. Each step on the path may have seemed small at the time, but each step has built on the ones that came before to make Green Mountain Coffee Roasters one of the most socially responsible companies in the world. Over the years, Green Mountain and their corporate officers have made decisions in keeping with the company's overall mission. In 1986, Green Mountain introduced its first Organic coffee, and in 1989, the company's Environmental Committee developed Earth-Friendly coffee filters that are dioxin free. In 1984, the employees - less than ten at the time - began informally taking on environmental projects, including a recycling program. In an open letter written in 2006, Green Mountain president Bob Stiller talked about the evolution of that commitment, starting as early as 1983, when the little cafe in Rutland, Vermont decided that composting was a socially conscious decision - and the right thing to do. Green Mountain has taken that commitment seriously, starting small and growing their responsibility to the planet as the company has grown. That higher purpose is, simply stated, to leave the world a better place for having been here. Thus begins Green Mountain Coffee Roaster's statement of corporate responsibility. The company considers itself a steward, responsible for helping to preserve the Earth's natural resources for future generations and their history of socially responsible business and corporate decisions reflect their commitment to making the world a better place for us all.įor 25 years, we have been on a deliberate journey to create and sustain a values-driven company that views profit as a means to achieve a higher purpose. It is a key concept that has been part of the company's core commitment and values from the time when it was housed in a tiny storefront cafe. For Green Mountain, social and environmental responsibility is not a trendy marketing move. Packaging may vary.In a time and age when 'environmentally responsible' has become the latest buzzword in marketing for many corporations, Green Mountain Coffee Roasters of Vermont is refreshingly different and sincere. *Check locally, not recycled in all communities. Enjoy the same great-tasting coffee you know and love, and when you’re done just peel, empty and recycle. ![]() ![]() ![]() Introducing Recyclable* K-Cup Pods: Simple. Our coffee will be 100% responsibly sourced by the end of 2020. What does being 100% responsibly sourced coffee mean? Responsibly Sourced means the coffee we purchase is grown and sold in adherence to a credible sourcing program that aligns with our company Responsible Sourcing Guidelines. Each K-Cup pod is filled with the freshest ground coffee and brews a perfect, great tasting cup of coffee, every time. These single-serve K-Cup pods are compatible with all Keurig K-Cup Pod Single-Serve Coffee Makers. The Green Mountain Coffee Roasters® Hazelnut is a lighter-roasted coffee with the rich and satisfying flavor of warm, roasted nuts. We're driven to bring the world a richer, better cup of coffee. It's where we developed our adventurous spirit and commitment to improving the lands through sustainably sourced coffee. It's where Green Mountain Coffee Roasters was born.
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